As co-Founder of BRANDSTYLE COMMUNICATIONS, Di Petroff has spent the last 10 years as a journalist for high-profile editorial and broadcast outlets as well as playing an integral role in public relations and marketing programs. She was most recently the Director of Events and Strategic Partnerships for SHVO, a luxury real estate marketing company. Di has worked with prestigious publications including GQ, Gotham, Hamptons, and LA Confidential where she had a monthly column titled To Di For. She was an official on-air Trend and Style correspondent for national networks including CNBC, VH1, E! Entertainment Network, Extra, CNN, Entertainment Tonight, Access Hollywood and FOX News.
Upon meeting Di, we instantly felt as if she was our best friend. She has such a vibrant personality and engaging smile, she had us at hello. It is no wonder that she runs (along with her Crushworthy partner, Zoe) such a successful public relations company because she really does make you feel your best while in her presence. Can we just hang out with Di EVERYDAY?! Love her…
Di’s Crushworthy Secrets
Crushworthy Makeup and Hair Secrets:
My Crushworthy make up go to is Laura Mercier – it always goes on smooth and doesn’t make me look oily. I like to look “fresh” and dewy. The lip gloss is a must have whether running to the gym or to a back tie gala. I never leave home with out my Shiseido blotting papers- they are my lifeline to oil free skin. I have curly hair, but I wear it straight so my secret weapon is Arthur Lak who blows it out for me almost daily….
Crushworthy Tips and Tricks:
Crushworthy tips-I live a busy life- work+child+husband+social commitments = ADRIAN MOLINA yoga guru and founder of Warrior Flow at Equinox . He’s my religion. Not only do I feel spiritually and emotionally lighter, but my body gets an amazing work out that no weights or trainers have ever given me. I like to mix up strength training and endurance I get from Warrior FLow with Soul Cycle lightening cardio blast! I always use Tata Harper Skin care and Beranice who is the Lady Gaga of facials. You need to have a good team to take care of you as if you’re an athlete from your emotional “inner wear” to your skin “outerwear”.
Crushworthy wardrobe staples- I’m always in my uniform: pants (love the way Theory pants fit me), loose fitting blouse or top by Zara, Joie, Helmut Lang or Hermes, my T.Anthony purple monogrammed tote bag or navy Birkin, and I always dart out of the house in comfortable beaded flats by Warren Edwards when I’m running errands around NYC or just running after my son! I’m always in wedges by Louboutin attending work meetings. I like to look classic- not trendy. Many of my clothes/accessories transcend trends. I buy everything from 25Park since the owner, Alison, has an impeccable eye for up and coming designers not to mention is the best personal shopper I’ve EVER had!!
And I’m always in my DL1961′s…
Crushworthy Restaurant or Date Night:
Crushworhty date night is at the Carlyle since that’s where we were married. We love the atmosphere and memories of our fun evening!
Crushworthy Guilty Pleasure:
Crushworthy Guilty Pleasure- anything sweet! taking time to watch my favorite HBO and Showtime shows! Web Therapy, Weeds, Boardwalk Empire, Episodes, Borghes
Lyford Cay, Bahamas….!!!!!
Crushworthy Kid Product:
thomas the train set
anything by Serena and Lily….
And what makes someone Crushworthy to you?
What makes someone Crushworthy to me is good nature, honest, elegant. It’s the full picture.